The Motley Fool vs. Morningstar – Which is the Best Stock Picking Service?

Everyone’s looking for the inside track to finding the best investments and investment strategies. Even successful investors are constantly looking for ways to improve their performance. That usually involves turning to recognized investment sources and even subscribing to premium investment services.

Two of the top sources in the field are The Motley Fool and Morningstar. Not only is each one of the most respected sources of information in the investment industry, but each also offers premium subscriptions giving you access to inside information.

But the comparison between the two—The Motley Fool vs. Morningstar—isn’t exactly equal. As you’ll see from our analysis of the two services, while one provides specific investment advice, the other is primarily a general source of information about nearly the entire investment universe.

Which service will work better for you will depend on your own investment experience level, as well as personal preferences.

About The Motley Fool

The Motley Fool is one of the most widely followed investment news services in the industry and offers several stock-picking advisory plans. The company was founded in 1993 by two brothers, Tom and David Gardner. They claim to have more than 700,000 members.

One of the advantages of The Motley Fool is that it’s designed for investors at all levels, especially new and intermediate investors who may not be as familiar with the technicalities of investing activities. That makes it a particularly user-friendly service. However, they also offer several services to accommodate the different needs of their clientele. 

If there’s a complaint about The Motley Fool, it’s that once you sign up for a service, the company engages in upselling efforts. But if you can put up with the repeated attempts to solicit you to trade up to yet another advisory service, it can be one of the best stock-picking services available.

About Morningstar

Morningstar is easily one of the most respected names in the investment industry. Not only do they offer their Morningstar Investor plan to paying subscribers, but they are also a recognized source of information and security ratings throughout the industry. Many investment companies even integrate Morningstar services into their own investment programs to provide greater investor insight in choosing investments.

This interactive stock screener lets self-directed investors research stocks, ETFs, and mutual funds using exclusive Morningstar ratings, curated highest-rated lists, and analyst inputs. These tools can also analyze existing investor portfolios.

The company is based in Chicago and was launched in 1984 as an investment research firm. It’s best known for providing ratings of mutual funds, but it also has more than $220 billion in assets under management, making it one of the larger investment management firms as well.

How The Motley Fool Works

Though the focus of our analysis between The Motley Fool and Morningstar are the stock-picking services they offer, each company provides other services that are valuable to investors. For both providers, you can have access to those services and information free of charge on each company’s website.

The Motley Fool website provides extensive resources for investors at all levels. That includes articles on how to invest money, what to invest in, and how to invest specifically in stocks, index funds, and ETFs. They also provide detailed information on both the stock market and the indexes attached to them, as well as lists of the best brokerage accounts and the best IRA accounts.

They also cover the various types of stocks — growth, value, dividend, and capitalization size — as well as specific industries, such as technology, energy, healthcare, and others.

The Motley Fool also has an extensive archive of articles on retirement. This is hardly surprising since their retirement articles frequently appear on other major financial media sites.

Read our full review of The Motley Fool here. 

How Morningstar Works

Morningstar is perhaps best known for rating investment securities, including mutual funds and stocks, generally on a five-point scale, with five points being the highest rating. However, they may also rate a fund as a Gold-Rated Fund, which means, based on their analysis, a particular fund is likely to outperform its peer group over the long term. If they rate funds by gold, silver, or bronze it’s expected to outperform the market over at least the next five years.

Unlike The Motley Fool, the platform doesn’t have a model portfolio or monthly stock recommendations. Still, it highlights many stock and fund investment ideas with articles, analyst-curated lists of the highest-rated securities, and a stock screener.

Typically, to get the most benefit from the research, you’ll need to sign up for their Premium service, appropriately named Morningstar Investor. Our analysis of Morningstar will focus on the Morningstar Investor service from this point forward.

Read our full review of Morningstar here. 

The Motley Fool Advisor Programs

In total, The Motley Fool offers 5 stock advisory services, ranging in price from $199 per year to as high as $3,999 per year. In this section, we’ll focus on the five plan levels currently available to new investors.

Stock Advisor

This is the most basic plan offered by the Motley Fool and also its flagship service. It is most appropriate for those with portfolios around $25,000. The Motley Fool Stock Advisor was launched in 2002 and is currently available for $199 per year. There is a special offer for the first year where you pay much less – only $99*.

 *$99 is an introductory price for new members only. 50% discount based on current list price of Stock Advisor of $199/year. Membership will renew annually at the then-current list price.

The service provides the following benefits:

• Two new stock picks each month.
• Monthly rankings 
• Three entry strategies based on risk tolerance
• GamePlan — retirement and financial planning content
• Community and investing resources – You’ll have access to educational materials from “the world’s greatest community of investors” to help you improve your investment game.

The company claims cumulative average returns on all stock picks by the Stock Advisor since the beginning of the service have returned 502%, compared to 101% on the S&P 500 over the same timeframe.

Epic

At $499 per year, this plan is most appropriate for investors with portfolios around $50,000. You’ll get deeper analytics, research, and insights than you’ll receive in Stock Advisor.

You’ll get everything in Stock Advisor, plus:

• Three additional new stock picks each month (5 total)
• Monthly recommendations and rankings from Rule Breakers, Hidden Gems, and Dividend Investor.
• Rankings and allocation suggestions based on risk tolerance. 
• Full historical data, max drawdown, and projected returns for all companies in Fool IQ
• Quant 5Y stock scoring system

Epic Plus

At $1,999 per year, this plan is most appropriate for those with portfolios around $100,000 and some experience with stock investing. You’ll get additional research and recommendations on trends, international stocks, value stocks, and options trading, plus an introduction to Tom Gardner’s portfolio management.

You’ll receive everything in Epic, plus:

• 4 additional new stock pics per month (9 total)
• Monthly recommendations from Trends, Value Hunters, and Global Parnters
• Ongoing trades in Options 

Get started with The Motley Fool

Fool Portfolios

At $3,999 per year, this plan is most appropriate for investors with a portfolio of around $250,000 per year and extensive stock investing experience. You’ll get full access to Tom Gardner’s portfolios and several other portfolios managed by other investors. You’ll also receive research and recommendations across microcaps and digital assets. 

You’ll receive everything in Epic Plus, plus:

• Two more new stock picks per month (11 total)
• Monthly rankings across Firecrackers and Digital Explorers

Fool One

At $3,999 per year, this plan is most appropriate for those with portfolios around $500,000 per year and extensive stock investing experience. This is the highest-level plan with access to everything the Motley Fool has to offer. 

You’ll get everything in Fool Portfolios, plus:

• Access to the One Portfolio, quants, and financial planners. 
• Early access to new features and tools, including live and virtual events. 
• Access to all company and market coverage

Get started with The Motley Fool

Morningstar Investor Program

Morningstar Investor gives investors access to very specific investment information. This is where individuals can access analysis and ratings of stocks, bonds, exchange-traded funds, and mutual funds. As described earlier, the service highlights companies and funds that are likely to outperform their respective peer groups over at least the next five years.

They do offer their Morningstar Basic plan, which is free to use. However, it provides only limited access to Morningstar investment tools and no access to analyst reports and top investment picks – the two primary reasons to use the Morningstar service.

The free content can give you a feel for the content depth and analysis perspective. But you’d miss out on exclusive ratings and detailed insights that can help you make informed investment decisions. 

Both analyst reports and top investment picks are available through Morningstar Investor. For $199 per year, you’ll have full access to security and fund analysis, as well as lists of the top-rated stocks and bonds. In addition to finding potential investments, you can enjoy ongoing portfolio analysis tools. The plan also comes with a 14-day free trial so you can test out the service before deciding if you want to keep it.

Morningstar Premium gives you full and unlimited access to the following services:

Analysts Reports. In these reports, Morningstar analysts provide an in-depth summary of their assessment of that investment’s future prospects.

Top Investment Picks. These are the all-important Morningstar investment ratings, as compiled by 220 independent analysts. It includes five-star stocks, ETFs, bonds, high-yield bonds or bond funds, foreign bond funds, US index funds, foreign index funds, bond index funds, “inflation fighters,” target-date funds, and starter funds. This is the service for which Morningstar is so well known.

Portfolio Manager. This is an online platform where you can track your investments, create watch lists, and modify your strategy going forward. In fact, you can access Morningstar reports through the table to see information quickly and easily.

Portfolio X-Ray. This tool evaluates your asset allocation, including your sector weights. It will alert you if you have concentrated positions in funds as well as individual stocks. That will keep you from loading up on stocks that may already be included in mutual funds.

Screeners. These are a series of tools that will enable you to search and filter stocks, ETFs, and mutual funds by category, rating, and performance. You can filter stocks and funds by over 200 factors, including analyst’s grade ratings and specific criteria like risk, sustainability, annual returns, trailing returns, load-adjusted returns, tax cost ratio, and other criteria. 

✨ Related: Best Stock Screeners

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Get started with Morningstar

The Motley Fool Stock Advisor Pros and Cons

Pros:

• Offers no less than five different investment advisory plans, each with a specialization.
• Provides recommendations for individual stocks and funds, even portfolio allocations.
• At least two of their advisory plans claim their stock picks have easily outperformed the S&P 500, even by as much as five-to-one.
• Provides abundant – and free – investment information on their website.

Cons:

• The Motley Fool is known to upsell its clients. If you have one advisory service, they’ll work to convince you to add another.
• Some of the premium plans are clearly out of reach for small and even medium-sized investors.
• Doesn’t provide tools to manage your portfolio, nor offer recommendations on when to sell a recommended investment.

Morningstar Pros & Cons

Pros:

• Provides securities analysis and investment ratings on thousands of stocks, ETFs, and mutual funds allowing you to choose the investments you want to make.
• You can manage your portfolio from the Morningstar platform.
• Analysis and ratings are available through the program on an ongoing basis, including updates. This will enable you to better react to changes in investment status.
• Investor is a single program incorporating all the benefits and services Morningstar provides.
• The screeners will allow you to choose individual securities and funds within the plan using over 200 customizable filters.

Cons:

• Doesn’t make specific stock recommendations.
• Free research tools have limited capabilities.
• Potentially expensive for infrequent investors.
• Minimal technical research tools.

Who is The Motley Fool Best For?

Because it provides specific investment recommendations – or portfolio allocations in the case of the Rule Your Retirement plan – The Motley Fool is best suited to new investors, or experienced investors who would rather turn the job of investment selection over to a third party.

Get started with The Motley Fool

Who is Morningstar Best For?

Morningstar Investor is well suited to experienced, self-directed investors desiring fundamental analysis versus technical trading tools. It provides an extensive amount of security and fund analysis, as well as investment ratings and the online portfolio management platform. 

You will benefit the most from this platform as a long-term investor who relies on analyst ratings, detail-rich research reports, and a stock screener. Its stock, ETF, and mutual fund research capabilities make it an excellent option for many.

Morningstar provides the analysis and a ranking system that will help you choose which investments are likely to outperform the market. You can then choose which specific investments you want to make based on your own investment preferences and experience.

Get started with Morningstar

The Motley Fool Stock Advisor vs. Morningstar – Which is the Best Stock Picking Service?

Even though both Morningstar and The Motley Fool provide a large amount of free information, as well as premium investment selection services, that’s really about all they have in common.

Between the two, Morningstar is more comprehensive. It’s perfect for the self-directed investor who isn’t looking for specific investment recommendations but rather wants to narrow down the field of potential candidates.

Morningstar not only provides more analysis of the entire investment spectrum, but it also offers an online portfolio where you can both manage your investments and access the information provided by Morningstar Premium.

On the other hand, The Motley Fool is much more targeted. You won’t need to sift through analysis and ratings of dozens or even hundreds of securities and funds. Instead, you’ll be provided with very specific investment recommendations. This makes it the perfect choice for someone who is looking to improve the performance of their investments but lacks either the time or the motivation to engage in investment selection.

If you’re interested in either service and don’t know which to choose, start by analyzing your own investor profile. If you’re oriented toward self-directed investing, and you just want investment assistance – as well as a platform where you can track your holdings – you’ll favor Morningstar. But if you’re looking for specific investment recommendations, one of the four advisory services offered by The Motley Fool will likely be the better choice.